Internet Marketing Tips, Training, and PowerUps

Welcome!

Wonderful you are here 🙂

I've created this site for YOU, for those of us
* who pursue Internet Marketing Mastery...

* who are passionate about marketing and making dreams come true...
* who are dedicated to adding value and delivering quality...
* who seek and share solutions...
* who love to live fully...
* who grab life by its horns, leap, and claim freedom... 

Enjoy!

Iva

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Hi. Let me introduce myself.

I am a coach, author, marketer, and data miner (not necessarily in this order). My passion is sharing practical, applicable knowledge. I love to see you take action, implement and SUCCEED.

I am a Certified Content Marketing & Customer Acquisition Specialist, which in everyday practice translates to captivating and cultivating leads and clients.

I do have considerable business experience, which - I thought 😉 - should have been helpful when I started online. It wasn't. Certainly not in the beginning... I struggled as I never struggled before - I could not find my way, was overwhelmed, discouraged by all the programs that did not fit together, did not tell me the whole story, or simply did not work...

Wrestling my way through the thick jungle of Internet Marketing programs and products inspired me to teach what works. No magic bullets, no rags-to-riches-in-two-easy-steps-doing-nothing. Just a mundane, measurable material that will get you started and brings you to the finish line. Stuff you can work on and steadily improve.

And I also share tips for freeing your creativity, talents, and strength to achieve your greatest potential.

Have fun!

My experience in a nutshell

Before establishing my online business, I ran a forensic research center (managing knowledge and crunching data to prevent crimes), and consulted numerous multinationals on issues such as assessing marketing strategies, knowledge management, and optimizing operations (crunching data to maximize profits).

I received my Ph.D. from the University of Utrecht, the Netherlands, where I studied patterns of coping and high performance. This work went way beyond analyzing data, but yes, I did crunch data to examine what makes high achievers HIGH achievers.

I believe that 'technical', instrumental skills can go a long way, but will not come to full fruition unless fueled by the winning spirit. On the other hand, working solely on self-development is like talking about a Ferrari but never driving it. The self develops best out there, in the real world, when facing real challenges: it's this synergy of 'technical' and mental strengths that gives rise to high performance.